SpiritFarmer


Holiday Weekend
January 31, 2009, 11:22 am
Filed under: culture, football

Like most dudes, I don’t spend a ton of time in Hallmark stores, just browsing the cards, so I honestly don’t know the answer to this question: Do they sell “Happy Super Bowl” cards there?  If not, they should.  Because tomorrow, we here in USAmerica (and many others around the world) celebrate one of the more prominent holidays of the year.  Despite the fact that it’s not an official holiday, more people do something related to this day than a lot of other holidays.  Sure, some people get a day off work for President’s Day or MLK Day or Veteran’s Day, and they may even attend some kind of gathering in honor of it.  But really, does it really compare to the number of people who gather with friends, make special foods, wear certain kinds of clothing, etc.?  You know I’m right.

The big difference, of course, is that a corporation, the NFL, tightly controls its branding, and threatens legal action against anyone who would use it’s Super Bowl trademarking and property for non-authorized (read paid for) activities.

And while I fully participate in the mayhem, and enjoy doing so, it’s important for me to acknowledge what I’m doing.  I willingly place myself in front of a corporate product.  I enthusiastically submit myself to being sold things, via the commercials (which, I really hope don’t suck).  I treat this annual event with special honor.

What dates on the Christian calendar do I participate in with this much intentionality?  What about you?

Happy Super Bowl, friends.

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